LEGAL
Cookie policy
LAST UPDATED 22 SEPTEMBER 2026
Cookies are small files stored on your device. We only set non-essential cookies if you accept them. Essential cookies are always on because the shop cannot work without them.
Do you need to consent?
Yes, for anything beyond essential cookies. Under the UK Privacy and Electronic Communications Regulations and the EU ePrivacy Directive, analytics and marketing cookies require your permission first. That is why the banner appears on your first visit, and why no analytics or affiliate scripts load until you choose.
Essential cookies (always on)
| COOKIE | PURPOSE | DURATION |
|---|---|---|
| Cart and session | Keeps the items in your basket and your chosen currency. | Session to 30 days |
| virtue-cookie-consent | Remembers your cookie choice. | 12 months |
| Shopify checkout | Runs the secure checkout and prevents fraud. | Up to 12 months |
Optional cookies (only with your consent)
| COOKIE | PURPOSE | DURATION |
|---|---|---|
| Google Analytics / Tag Manager (_ga, _gid) | Counts visits and shows which pages are useful. | Up to 24 months |
| Shopify analytics (_shopify_y, _shopify_s) | Measures storefront sessions and sales. | Up to 12 months |
| ve_ref, ve_ref_ts | Credits a partner or creator if you arrived through their link. | 30 days |
| Refersion, GoAffPro | Affiliate commission tracking. | Up to 12 months |
Your current choice
You have not made a choice yet.
Turning off optional cookies after accepting them stops new tracking. To delete cookies already stored, clear site data in your browser settings.
More information
See our privacy policy for how we handle personal data, or email studio@virtueeditions.com.